Smart Snacks

Smart Snacks is a company with a simple idea – wouldn’t it be smarter to snack on healthy food as opposed to processed and fatty alternatives? We thought so too. This service allows you to order online and have the snacks delivered straight to your desk!

Targeting an educated, health-conscious and fashionable crowd, the brand is represented by a strong, memorable icon on soft, light and wholesome landscapes that visually aligns the brand with the healthy snacks on offer.

Studio Fellow created:

– Branding
– Illustrations
– Print design
– Packaging design
– Art direction
– Social media campaign


Short, simple messaging, and action-based illustrations make the purchasing process a breeze, whilst the packaging was designed in an environmentally and waste-conscious way.

The hero imagery and product photography, by photographer Cecille David is clean and natural, bringing the light and healthy aspect of the food to life, showcasing the variety of products offered.