Runway Warrior

Studio Fellow was approached to do the branding and photography for a new online sports-luxe fashion retailer called Runway Warrior. The theory behind the name was simple; bringing together high-fashion luxury seen in model runways, as well as the powerful and active yet feminine fitness warrior.

Self described as a “luxury destination, that takes women to and from their workouts” the focus was to use a minimalist aesthetic. The brand was positioned for the luxury market, gaining the desired aspirational qualities. The brand’s logotype uses a simple device to illustrate a fashion runway with directional warrior-like arrows.

– Branding
– Responsive web design
– Print design
– Packaging design
– Art direction
– Social media campaign


The brand is elegantly-simple in execution – always paving the way for the product or campaign photography as hero. Studio Fellow liaised with Cecille David for the brand campaign imagery and product photography.

The brand roll-out consisted of website, blog, stationery, media kit and packaging, as well as social media materials.

Campaign imagery was commissioned for online uses such as the brand launch, social media-based offers and for assorted printed collaterals.

The packaging created followed the same elegantly minimal aesthetic, but focusing on beautifully-tactile stocks that illustrated the high-end nature of the products within.