Do It In a Dress

Did you know that 60 million young girls world-wide are currently not in school? ‘Do It In A Dress’ is an initiative by local charity One Girl that addresses this terrible statistic. The concept is simple, you pick a challenge, complete it wearing a school dress, raise money in the process and send a girl in Sierra Leone to school.

One Girl engaged us to rebrand their initiative to effectively target a youthful and adventurous demographic, placing equal focus on the girls being helped with the fun of helping while wearing a school dress. We have created the brand and print collaterals for the Do It In a Dress events since their re-brand in 2013, with our work being an important part of their growing success each year.

– Branding
– Print design
– Packaging design


“Working with Studio Fellow has been an absolute dream. From rebranding our Do It In A Dress brand, updating the One Girl logo, and helping us create beautiful, impactful and inspiring collateral for our organisation and campaigns – working with Studio Fellow has helped us put our best foot forward. As a charity we don’t just see these as pretty things made from paper, they’re tools for spreading our message, inspiring people to take action, and ultimately help us make an impact on girls’ lives through education.”

Larissa Ocampo – One Girl

The 2013 event collaterals (pictured below) were shortlisted as a finalist for the AGDA Biennale Awards.

“Carlos created the beautiful new Do It In A Dress brand which enabled us to raise over $300,000 – enough to give more than 1000 girls access to education”

One Girl Team – Thank You Video